Recognizing the urgent need for workforce housing in the heart of Sevier County’s tourism engine, Conner & Co. envisioned and brought to life The Lofts in Pigeon Forge,  the city’s first dedicated workforce housing complex. Developed to address a growing housing and labor shortage impacting the area’s hospitality and service industries, The Lofts represent a long-term, solution-focused investment in the region’s economic stability.

Strategically located in downtown Pigeon Forge, The Lofts offer affordable, quality housing within walking distance of major employers, attractions, and restaurants. From the beginning, this project was designed to empower the local workforce with convenient, well-managed living accommodations that also benefit area businesses by supporting employee retention and availability.

The Lofts have maintained near 100% occupancy since opening, reflecting a clear and ongoing demand for workforce housing in the region. More than just an apartment complex, The Lofts represent Conner & Co.’s commitment to solving real community challenges through thoughtful, purpose-driven development.

With each new phase, The Lofts continue to strengthen the foundation of Pigeon Forge’s workforce, allowing the local economy to grow and thrive with a reliable, housed labor force at its core.